Even though the first official talks didn’t start until 2pm today, SXSW has been in full swing since last night. I just finished a talk by Margot Bloomstein (link) on Content Strategies, which @hesnow gives a rundown of. For this afternoon I’m still deciding between a Cooking for Geeks talk or Revenge of Editorials.

So far the AT&T network is holding up good despite the load of video and other data being uploaded by virtually everyone here. The Austin Convention Center is also managing its wi-fi nicely.