Among Atari fans, Best is almost as famous for ignoring and blacklisting badly behaved customers as it is for selling Atari parts. A first attempt to buy from Best Electronics is a sink-or-swim proposition: learn the rules, or accept your fate.
Every purchase from Best Electronics requires personal interaction with Koda. Although he’s fond of using the editorial “we,” he is a one-man operation, and he doesn’t believe in automation. “We prefer to talk, Via E-Mail, Phone or E-FAX to our Atari customers, and make sure you getting the Right Atari Replacement Parts / Items the first time,” he explains on the Best website, in his inimitable prose style.
Koda is a monopolist, of a sort, but he’s no Jeff Bezos. Best Electronics has no virtual shopping cart, or any other Amazon-esque conveniences. The store’s website looks the same as it has since the early 2000s: it’s a lengthy, multicoloured text scroll, as if Jack Kerouac quit the novel-writing business (but not the benzedrine) and started typing about Atari.