Why? Because as great as the SXSW panels, discussions, and product launches are, there is also HUGE value in meeting people and networking in real, face-to-face interaction. It’s part of what makes the SXSW conference great, and it’s a nice way to break down the wall that technology sometimes creates between communication on Facebook, blogs, and Twitter.

Let’s get together and talk about how our organizations and communities are doing innovative things in social media, content management, government and community relations, media relations, online marketing, and public relations.

I’ve created a SXSW-Interactive Resources page on my site so you can view my tentative conference schedule, my SXSW profile and my Twitter feed, and soon I’ll be adding a Flickr photo stream from the conference.

Drop me a line if you want to see a panel together, show me what you’re working on, grab lunch, or just meet up in the halls and chat.