Well, let’s take a step back and think about the sync problem and what the ideal solution for it would do:
- There would be a folder.
- You’d put your stuff in it.
- It would sync.
They built that.
Why didn’t anyone else build that? I have no idea.
“But,” you may ask, “so much more you could do! What about task management, calendaring, customized dashboards, virtual white boarding. More than just folders and files!”
No, shut up. People don’t use that crap. They just want a folder. A folder that syncs.
“But,” you may say, “this is valuable data…certainly users will feel more comfortable tying their data to Windows Live, Apple Mobile Me, or a name they already know.”
No, shut up. Not a single person on Earth wakes up in the morning worried about deriving more value from their Windows Live login. People already trust folders. And Dropbox looks just like a folder. One that syncs.
“But,” you may say, “folders are so 1995. why not leverage the full power of the web? With HTML 5 you can drag and drop files, you can build intergalactic dashboards of stats showing how much storage you are using, you can publish your files as RSS feeds and tweets, and you can add your company logo!”
No, shut up. Most of the world doesn’t sit in front of their browser all day. If they do, it is IE 6 at work that they are not allowed to upgrade. Browsers suck for these kinds of things. Their stuff is already in folders. They just want a folder. That syncs.
That is what it does.
Lifehacker offers a short guide on how to turn your musings into a finished product in the Amazon Kindle Store:
- Write your book in Microsoft Word and save it as a .doc file. Skip the .rtf and .docx formats. They don’t play nicely with the Kindle.
- Pay attention to how you format your text. Bolding, italicizing, and indenting are no problem, but steer clear of bullets, headers, footers, and fancy fonts.
- Any images you use need to be in .jpeg format with center alignment. Remember that the Kindle can only show images in grayscale.
For many tech enthusiasts, the thought of Steve Jobs not coming to work is pretty uncomfortable to bear. News today that Jobs was again taking a leave of absence from Apple and leaving CFO Tim Cook in charge had me deliberating which product would considered to be Jobs last — his swan song — if his leave were to somehow become a permanent departure.
The iPhone 4, despite antennae problems, was an explosive success for Apple and continues to have a major affect not just on the smartphone industry but on how consumers expect to receive and parse information. The second iteration of the MacBook Air was also successful, but nowhere near the mark of the iPhone. MacBook Pro is due for a refresh. Pros haven’t had a full refresh in 279 days, and average 208 days. We should seen see an update here, but probably nothing beyond processor speed bumps. (This is actually killing me since I desperately want a MacBook Pro, but hesitate to purchase until the latest model.)
Apple TV is still fledgling; it’s impact on the home theatre and content distribution won’t be realized for some time.
I realize that the subtext here suggests that Apple products will lose a certain luster without Jobs around to manage development and personalities, and while that’s debatable, what’s for certain is that the core Apple fanatics will even further scrutinize Apple products for signs of an absence of Jobs’ brilliance after he’s no longer contributing to the company.