Why is Bose so popular?:

by mcastellon on April 5, 2006

Going all the way back to the Bose 901’s new window (and farther) the company began a campaign of branding and word association that remains with them to this day. A few examples of words that have become synonymous with Bose are: Direct Reflecting, Acoustimass, and Waveguide. (link)

mike castellon
michael castellon

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