The Guardian: 10 years of the iPod

by mcastellon on March 18, 2011

Great retrospective piece on the iPod from inception to date. This raises the question of whether the iPod it set to be retired this year:.

Steve Jobs, a Bob Dylan fan who once dated the singer’s ex, Joan Baez, insisted that people wanted to own their music, not rent it. They had collected vinyl, cassettes and CDs in the past and they would collect digital music in the future. One by one, Jobs managed to talk the big five major labels into signing up to his vision. “Jobs’s stock went from $8bn to $80bn,” recalls one music executive. “Ours went in reverse.” Sony, in particular, was hamstrung. On the one hand its hardware division wanted to push a Walkman that would compete with the iPod. On the other, its record label, Sony Music, accounted for the majority of its revenues and was unwilling to push forward with something they thought would be filled with illegally downloaded music. Paralysed, Sony allowed Apple to clean up on both the digital device and the songs to play on it.

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