by mcastellon on January 31, 2005

Parents More Web Savvy Than Their Kids?

The cliché of Web-savvy teenagers clicking circles around their parents is simply not a reality, according to a new study by the Nielsen Norman Group that challenges Internet stereotypes of teen “technowizards.”

The study showed that teens quickly succumb to Internet ennui and, unlike their parents, give up quickly on sites that are difficult to navigate.

“When using Web sites, teenagers have a lower success rate than adults and they’re also easily bored,” the study concluded. “To work for teens, Web sites must be simple, but not childish, and supply plenty of interactive features.”

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